​​Greg's Bio

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After a twenty-year career as owner of Sierra Pacific Products, a wholesale fly fishing tackle distribution company, Greg sold the business in 2010. Since then, he has been able to reestablish a relationship with his first loves, writing & photography, and his work can now be seen in many fly fishing and outdoor magazines. He regularly contributes to Salmon & Steelhead Journal, Steelheader’s Journal, Northwest Fly Fishing and Southwest Fly Fishing magazines, American Angler, Fly Fishing & Fly Tying Journal, American Angling and Gray’s Sporting Journal, among others. In December of 2015, his book “Flyfisher’s Guide to California” was published by Wilderness Adventures Press, and it is now in its fourth printing. His new book “The Complete Guide to California Fly Fishing,” will drop in March 2026. His product innovation “Insta-Set Indicators,” was named by Field & Stream Magazine as the best fly tackle accessory for 2011.

 

Greg was employed by Kiene’s Fly Shop in Sacramento, CA, as its social media director from 2016 to its closing in 2023. Today, Greg devotes his time to the management of his website www.californiaflyfishingreports.com, writing and photography projects for outdoor publications, and conducting fly fishing clinics on local waters. You can view Greg’s weekly Substack posts, “Musing of an Old Trout Bum,” by logging on to www.gregvinci.substack.com

 

In addition to writing and photography, he also travels around California speaking to fly fishing clubs about some of the great fishing opportunities in the state.